temp-pic In brief..........

Jamie Oliver is a phenomenon in the world of food. He is one of the world's best-loved television personalities and one of Britain's most famous exports. Jamie has had huge success with television series The Naked Chef (BBC), Jamie's Kitchen, Jamie's School Dinners, Jamie's Great Italian Escape, Return to School Dinners, Jamie's Chef, Jamie at Home , Jamie's Ministry of Food , Jamie Does.... and more recently Jamie's 30 Minute Meals and the Emmy Award-winning Jamie's Food Revolution (ABC), as well as the one-off specials Jamie's Fowl Dinners, Eat To Save Your Life, Jamie Saves Our Bacon and Jamie's Fish Suppers (all for Channel 4).

Jamie has inspired people to spend more time enjoying being in the kitchen – and even start growing their own food! His programmes have now been broadcast in over 100 countries including the USA, Australia, South Africa, Brazil, Japan and Iceland. Having been translated into over 30 languages, the accompanying cookbooks are bestsellers not only in the UK but across the world. His 2010 book, Jamie's 30 Minute Meals, became Jamie's first million-selling book in the UK as well as being the fastest-selling non-fiction book since records began.

The high street restaurant collection 'Jamie's Italian' is hugely popular across the UK and the Fifteen restaurant group which he founded in 2002, provides training for young people in three locations around the world as well as producing food of the highest quality. Jamie's newest restaurant, Barbecoa in London, is a partnership with American chef Adam Perry Lang. Jamie lives in London and Essex with his wife, Jools and his kids, Poppy, Daisy, Petal and Buddy.

In more detail.........

Born on 27 May 1975, Jamie took an early interest in food. He grew up in Essex, where his parents Trevor and Sally still run their own highly respected pub/restaurant The Cricketers in Clavering and was frequently found helping out in the kitchens. His fascination for food continued to grow and at 16 Jamie left school and completed his training at Westminster Catering College. After spending some time working in France, followed by a stint at Antonio Carluccio's Neal Street Restaurant, London Jamie joined the acclaimed River Café where he worked for three and a half years alongside Rose Gray and Ruth Rogers.

In 1997, Jamie was featured in a television documentary about the River Café. Soon after the documentary was aired, Jamie was offered his own television show and The Naked Chef was born. The concept behind The Naked Chef was to strip food down to its bare essentials and Jamie's hands-on style and general laid back outlook was like a breath of fresh air, inspiring everyone to cook and winning himself a BAFTA Award for the best television series in the Features Category in 2000.

The Naked Chef book, published by Penguin Books accompanied the first television series and it became an instant bestseller. A second and then a third television series were commissioned by the BBC, along with the second and third tie-in books: The Return of the Naked Chef and Happy Days with the Naked Chef, with Happy Days with the Naked Chef becoming the official Christmas No.1 in 2001 in the non-fiction chart.

Jamie spent the autumn of 2001 taking his cookery show on the road – the Happy Days Tour was a huge success with over 17,000 people packing theatres in the UK. The tour then took in Australia and New Zealand, where Jamie played to sold out crowds in seven cities. He had become a global phenomenon. 2001 also saw Jamie cooking for the Italian Prime Minister at Tony Blair's invitation at Downing St and also writing various columns in magazines including GQ and The Saturday Times magazine, bringing his recipes to another eager audience.

By the end of 2001 Jamie needed a new challenge; he wanted to 'give something back' to the catering industry, so he decided to open a training restaurant for young people who were not in full time education or employment. Followed by cameras that documented his every move he spent the year setting up a training scheme, the restaurant and the charity into which all the profits would be channelled. The series, Jamie's Kitchen, broadcast by Channel 4 in the UK, became one of the biggest hit shows of the year. It has now been shown in over 40 countries and the tie-in book, also called Jamie's Kitchen, became a runaway success. The triumph of the restaurant was shown when it won Tatler Best Restaurant Award 2003, and the Academy Award of Excellence at the Tio Pepe Carlton London Restaurant Awards in the same year. Jamie was awarded an MBE in 2003 for his contribution to the hospitality industry. The Fifteen Foundation charity now owns Fifteen London and continues its work, recently recruiting the eighth year of students for training in London. The first Fifteen franchise opened in Amsterdam in 2004 and subsequent Fifteens have opened in Cornwall, UK and Melbourne, Australia in 2006.

In 2004, motivated by the poor state of school dinners in UK schools, Jamie embarked on one of his most ambitious ventures to date. He went back to school with the aim of educating and motivating the kids and dinner ladies to enjoy cooking and eating healthy, nutritious lunches rather than the processed foods that they were used to. Jamie launched a national campaign called Feed Me Better ( and launched an online petition for better school meals. As a result of the 271,677 signatures on the petition, which Jamie took to 10 Downing Street on 30th March 2005, the government pledged an extra £280 million to improve the standard of school meals, to provide training for dinner ladies and equipment for schools. Over seven months of hard work and constant filming culminated in the award-winning series Jamie's School Dinners, shown on Channel 4. The series prompted a public outcry for change to the school meals system and was awarded Best Factual programme at the UK National TV Awards. Jamie also received a special award for his contribution to television at the National TV awards.

A follow-up documentary, Jamie's Return To School Dinners aired on Channel 4 in September 2006 and as a result of Jamie's new findings the British government made further investment in school meals and food education for school children.

Between these two documentaries, in 2005, Jamie took a break from schools with Jamie's Great Italian Escape, a series based on his travels around Italy and his love of Italian food. This was accompanied by Jamie's sixth book, Jamie's Italy which instantly went to number one in the UK and sold more copies in the week before Christmas than any other non-fiction book has ever done. The book was also nominated for the British Book Award 'Book of the Year' in the UK.

In addition to Jamie's television programmes and books, Jamie works with top UK supermarket chain, Sainsbury's, advising them on how to further improve the quality and variety of supermarket food. He has also designed a number of ranges of quality tableware and serveware with Churchill China. Working with Tefal (T-Fal), Jamie has launched a number of ranges of cookware including the Jamie Oliver Professional Series. Jamie has also launched an Italian food range and has a wide range of gift foods, which are distributed internationally. Jamie has also turned inventor and developed a great kitchen gadget called the Flavour ShakerTM, which launched in the UK in 2005 and then internationally.

Jamie's seventh book, Cook With Jamie was published in the UK in October 2006 and quickly became a massive best-seller. All of Jamie's profits from this book go to the Fifteen Foundation to help more young people to start a career in the catering industry.

Through 2006 and early 2007, Jamie filmed a series and wrote a book both called 'Jamie At Home'. He had been successfully growing fruit and vegetables and herbs at his Essex farmhouse since 2004 and the book and series reflected his new love of gardening organically as well as featuring delicious recipes inspired by the produce of his garden. The series 'Jamie At Home' quickly became a hit in the UK and in a variety of international markets while the accompanying book 'Jamie At Home' also proved to be one of Jamie's biggest sellers both in the UK and overseas.

In autumn 2007 Jamie announced a new chain of "high street" Italian restaurants called 'Jamie's Italian', the first of which opened in Oxford in May 2008. Restaurants in Bath (Oct 08) and Kingston (Nov 08) followed that first year and subsequent Jamie's Italians have proven to be firm favourites with the people of Brighton, Cardiff, Guildford, London's Canary Wharf, Cambridge, Reading, Glasgow, Leeds, Liverpool, London (three restaurants), Birmingham, Nottingham and Bristol – for more info. Jamie's Italian also has a restaurant in Dubai.

Jamie began 2008 with a burst of activity fronting two major TV programmes in the UK. Eat To Save Your Life used expert analysis as well as an autopsy by Dr Gunther von Hagens on a 25-stone man who literally "ate himself to death" to try to change the dietary habits of a group of malnourished Brits. Meanwhile Jamie's Fowl Dinners was an in-depth and challenging look at the British poultry industry with a message that unless British consumers were prepared to trade up to a higher welfare chicken and egg, the British poultry industry would suffer irreparably. Groups ranging from the RSPCA to farmers' organisations praised the programme and the immediate result was an increase in sales of free-range and organic chicken of up to 50%.

In 2008, Jamie as usual worked on a number of exciting projects including appearing in The Big Give, the prime-time Oprah Winfrey-fronted hit show on ABC in the States which aired in the spring.

Jamie's major project for 2008, however, was Jamie's Ministry of Food, a Channel 4 TV series which showed how people who couldn't cook could be inspired to cook with just a little encouragement and information. The series, filmed in Rotherham, explored how friends, family and work-mates could be inspired to pass on recipes to each other and cook using fresh ingredients. Additionally, a Ministry of Food centre set-up by Jamie in the town centre has been providing information, cooking lessons and advice to the townsfolk who want to move away from take-aways and ready-meals. After the success of the Ministry of Food centre, Rotherham Council announced it would continue to fund the running of the centre and in 2010, the Rotherham Ministry of Food centre is so successful that its classes are booked many weeks in advance. A second Ministry centre opened in Bradford in November 2009 and a third in Leeds in April 2010. Many other UK councils are seriously looking at opening similar centres to try to halt Britain's growing obesity problem.

A book, Jamie's Ministry of Food was published by Michael Joseph in October 2008 and quickly became one of Jamie's most successful books both in the UK and internationally.

In early 2009, Jamie was typically busy. On television he tackled the issue of pig welfare and the need to champion British pig farmers in the Channel 4 one-off programme Jamie Saves Our Bacon. He also announced a new high street cooking shop project called Recipease, the first of which opened in Battersea/Clapham Junction in February quickly followed by a second shop in Brighton in May.

The year also saw the launch of Jamie at Home, an exciting direct selling business which empowers people to start their own businesses by selling Jamie's quality products through holding parties for friends and colleagues. For more info –

On April 1st, Jamie had the great honour of cooking at 10 Downing Street for the third time in his career, this time for the assembled world leaders in advance of the G20 talks. He and a group of graduates and an apprentice from Fifteen London cooked a menu showing off the best of seasonal British food. Just over 24 hours later, Jamie was celebrating the birth of his third daughter – Petal Blossom Rainbow.

Jamie spent much of 2009 in the USA, first making a series for Channel 4 (and overseas markets), Jamie's American Road Trip, during which he visited Los Angeles (meeting Mexican ex-gang members who are being rehabilitated through food and cooking), Wyoming (where he spent time with cowboys living in a wilderness that has barely changed for centuries), New York (where he strayed from the typical tourist areas to discover delicious food from the Peruvian, Colombian, Egyptian and Chinese communities), Louisiana (hunting alligators and helping to get a restaurant damaged by a hurricane back on its feet), Georgia (investigating soul food and the southern of barbecuing) and Arizona (where Jamie spent time with the Navajo people and learnt about their food and culture). An accompanying book, Jamie's America, became Jamie's 10th best-seller.

Late in 2009, Jamie launched an iPhone app called 20 Minute Meals which quickly became a best-seller and a huge hit with the app-loving public in the UK and overseas as well as winning the much coveted Apple Design Award for apps.

Later that year, he returned to America, this time to West Virginia, to start his first major network series for America television. "Jamie Oliver's Food Revolution" premiered on ABC in America in March 2010, winning its slot each week with ratings peaking at 7.5 million. Jamie appeared on Oprah to launch the campaign and also carried out high profile interviews on Letterman, Leno and Nightline as well as press interviews in The New York Times and TIME magazine. Jamie became the recipient of the prestigious TED award for 2010 (previous winners have included Al Gore and Bono) at a ceremony in California. and in August 2010 the Food Revolution series received an Emmy Award for Best Reality Series.

If that wasn't enough, back in the UK Jamie launched a new book and TV series: Jamie Does… early in 2010 which saw Jamie seeking out fresh inspiration from countries he visited on cheap short hall flights from the UK, to discover authentic recipes and flavours.

Autumn 2010 saw Jamie's first foray in UK "daytime television" with the launch of 30 Minute Meals, a daily TV series at 5.30pm in the UK which aimed to show cooks of all levels that by simply using their kitchen kit cleverly, they could get not just one dish but a whole meal on the table in half an hour. The accompanying book, "Jamie's 30 Minute Meals" became Jamie's best- selling book to date and the fastest selling book of all time in the UK, passing the one million mark just before Christmas 2010.

In addition, Jamie's fourth child, Buddy Bear Maurice Oliver, was born on 15th September.

On November 3rd, Jamie and renowned American chef Adam Perry Lang opened Barbecoa restaurant at the One New Change development next to St Paul's Cathedral. The restaurant specialises in traditional cooking methods using wood, charcoal and smoke – for more info.

Early in 2011, Jamie and his family upped-sticks and moved to California for two months where Jamie filmed the second series of 'Jamie's Food revolution' for ABC.

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jamie oliver awards

May – Harvard School of Public Health's Healthy Cup Award

TV Choice Award– Best Food Show for Jamie's 30 Minute Meal
Webby Award for Jamie's Recipes App in the Lifestyle - Handheld Devices category

February – TED Prize
June - Apple Design Award for '20 Minute Meals' iPhone app at Worldwide Developers Conference.
July –'s most powerful and influential person in the UK hospitality industry.
August - Outstanding Reality Program for "Food Revolution" at the Emmy's
Observer Food Monthly - Food Personality of the Year
Jamie's Italian named Brand of the Year at the British Hospitality Association Awards

Observer Food Monthly - Food Personality of the Year
Recipease - Land Securities Best UK Retail Interior at the Retail Interior Awards
Recipease - Best Visual Merchandising Solution at the Retail Interior Awards
Recipease - Best Small Shop at the Retail Interior Awards
Recipease - The NAS shop fitting excellence award at the Retail Interior Awards
Recipease - Global Beverage Design award for Best Food Packaging
Recipease – Global Beverage Design Award for Best Brand Identity
Recipease – Global Beverage Design Award for Best in Class
Benchmark best in brand communication awards for Retailer food packaging
Recipease - FAB Award & FABulous Award for Brand Identity.
JME - NY Festivals Gold for the JME Homeware
D&AD Awards In Book
JME - London International Awards Gold for JME Homeware Packaging;
JME - London International Awards Gold for JME Homeware Packaging;
JME - Benchmark Awards Winner for JME Homeware Packaging & JME Client Of The Year.
JME - Benchmark Awards Winner for Client of the Year

"Cook With Jamie" wins IACP Cook Book Award
O2 X Award for Inspiration in the Celebrity Category
RSPCA Award for significant contribution to chicken welfare awareness
South Beach Food & Wine Festival - Global Citizen Award
Jamie's Ministry of Food (2008),Fresh One won the Derek Cooper Award for Campaigning and Investigative Food Writing
RTS Award - Best Educational Series for Jamie's School Dinners
Observer Food Monthly - Food Personality of the Year

Horace Hagedorn Award for Outstanding Contribution to the Garden Industry
Gourmand World Cookbook Awards Best Book Tied to a TV Series

Best Factual Series for Jamie's School Dinners at the BAFTAs
The Richard Dimbleby Award for outstanding presenter in the factual area at the BAFTAs
Outstanding Achievement Award at the British Book Awards 2006
Outstanding Achievement Award in the Observer Food Monthly Awards 2006 for Jamie's School Dinners in March 2006
Best Documentary Series – General at the Royal Television Society Awards for Jamie's School Dinners
BT Childline Awards 2006 Hero Award in recognition of services to children
Channel 4 News' Most Inspiring Political Figure

November - Awarded Setting the Political Agenda Award at the Political Studies Association.
October - Special Recognition Award - UK National TV Awards
October - Best Factual Programme (for Jamie's School Dinners) - UK National TV Awards
Special Recognition Award – UK National TV Awards
Most Generous Celebrity - Judge's special prize at The Beacon Fellowship Awards
Outstanding Healthcare Communications - Judge's Award at Communiqué Awards 2005
Highly Commended (for Feed Me Better) – New Media Awards
Best Celebrity Site for – Webby Awards
British Hospitality Association Award
Special award for the ‘School Dinners' campaign from Local Authority Caterers Association Conference 2005.
Alwyn Smith Prize at the Faculty of Public Health for the Feed Me Better campaign
Jamie's School Dinners, Fresh One won the BAFTA TV Award for Best Factual Series


June - Jamie was awarded an MBE (Member of the British Empire) in the Queen's Birthday Honours
May - Jamie won Time Out's Special Award for Outstanding Achievement at the magazine's food awards
May - Jamie was honoured with the Food and Drink Personality of the Year at the GQ/Glenfiddich Food and Drink Awards
May - Jamie's Kitchen was voted best TV cookery show at the GQ/Glenfiddich Food and Drink Awards
March - Jamie won the Academy Award of Excellence at the Tio Pepe Carlton London Restaurant Awards
February -Tatler Best Restaurant Award for Fifteen

Jamie's Kitchen won the Broadcasting Press Guild Award Best Documentary series of the year

GQ Best Chef Award in the USA
The Home & Leisure Award for Return of The Naked Chef at the WH Smith Book Awards
The Best Television Chef Book for Happy Days with The Naked Chef at the Gourmand World Cookbook Awards.

A BAFTA award for the television series of The Naked Chef in the Features category
GQ Man of the Year Award in the TV Personality category
A TV Quick Award for Best TV Cook for The Naked Chef
Most Stylish Male TV Personality at the Elle Style Awards
Guild of Food Writers 2000 award for Television Broadcast of the Year for the TV series Naked Chef
RTS award for Network Newcomer on Screen for the TV series Naked Chef.