For generations, story-book, Christmas carol-themed window displays have lured children to stores around the festive season. Now, a butcher in Sydney has created an adult version.

Victor Churchill, the remarkable Woollahra store, heralds the arrival of the festive season with a Christmas window worthy of its own North Pole address.

This year, the fabled window takes on the guise of an igloo, inside which a winter wonderland of carnivorous delights unfolds. Customers are invited to gaze into a surreal white landscape, where Santa’s helpers cavort around Victor Churchill's prized Christmas Ham, set upon a pile of white geometric icicles.

The playful window was designed by Chen Lu, whose creative displays regularly adorn such luxury stores as Hermes, Paspaley and purveyor of fine foods, Simon Johnson.

For his Victor Churchill masterpiece, Chen has drawn inspiration from the Himalayan salt brick wall at the rear of the store.

“It made me think instantly of an igloo”, he says, “and that made me think of the North Pole. And of course, the centerpiece was always going to be Victor Churchill’s legendary Christmas ham. What else?"

Anthony Puharich, the man behind the Victor Churchill brand and store, has long had a dream of creating Christmas windows which are a destination in themselves.

“Our idea was to have a window which captures the spirit of Christmas but with a Victor Churchill twist; something to marvel at and for the whole family to enjoy. Chen has really captured this with his igloo and quirky little elves.”

His inspiration, he said, was the great Christmas windows of Paris, New York and Milan, but his motivations are definitely local.”