Jamie’s Italian restaurants have come top in a national campaign’s league table looking for the best children’s menus.
The Out to Lunch campaign, headed by the Soil Association and Organix, scored 21 chain restaurants over three months to see how they catered for families.
Offering more than just burgers, pizzas and nuggets, Jamie’s Italian came out top by giving young diners their own cutlery and being the only restaurant of the 21 to be able to tell parents where its meat comes from.
The campaign is calling for all high street food chains to offer all young diners the choice of a children’s portion of adult meals, serve freshly prepared meals and offer cutlery for smaller hands.
Jamie said: “Since the first Jamie’s Italian opened we’ve always kept things kid-friendly with our funky viewfinder menus and super-tasty food, so to come top of the table is a fantastic achievement, and more importantly, confirmation that we’re doing things right. We believe that the quality of the kids’ food should to be right up there on the same level as the main menu, and I truly believe that we have a brilliant offering that both kids love and parents can trust.”
He added: “Over the years, I’ve learnt that if you give kids a bit of ownership over their food, they’ll really embrace it, so that’s exactly what we’ve done with our “shake me” salads. Every dish on the kid’s menu comes with one and it counts as one of a child’s five a day. I’ve seen parents completely amazed that their kids are eating salad, and that’s down to the fact that they’ve been involved and had fun putting it together.”
Wagamama were judged second best with Wetherspoons third. Bottom of the 21 tested was Burger King, with KFC finishing 20th.