jamie wins TED prize

Story by Laura Galloway

Jamie Oliver, Chef and International Nutrition Advocate, Named Recipient of 2010 TED Prize

TED Shifts Awards Program from Three to One Annual Prize

NEW YORK, Dec. 21 — Jamie Oliver, celebrity chef and standard-bearer in the fight against obesity and other diet related issues, has been announced as the recipient of the 2010 TED Prize, an award granting recipients $100,000 and something much bigger – an opportunity to realize a wish to change the world.

The host of 12 television series seen in 130 countries and bestselling author of 10 cookbooks translated into 29 languages, Oliver is also transforming the way we feed our children, on a global scale. Oliver's School Dinners/Feed Me Better campaign pressured the UK government to invest $1 billion to overhaul school lunches to improve nutrition. Oliver has been a tireless international spokesman and activist working to improve diet-related health issues, including obesity and type 2 diabetes.

Oliver is also the founder of the Fifteen Foundation, a social enterprise and chef apprenticeship to help disadvantaged 18 to 24-year-olds learn to work and lead at the highest levels of the restaurant industry. Based in London, it has been replicated through franchising in Amsterdam, Cornwall and Melbourne. In 2010, a new television series, Jamie Oliver's Food Revolution USA, is scheduled to air on ABC, bringing Oliver's unique vision to America.

“We're thrilled to award the TED Prize to Jamie Oliver. His work directly tackles one of the most distressing issues the world faces… the obesity epidemic. In this year in which his TV show launches in the United States, we look forward to helping him achieve even greater impact,” says TED Curator Chris Anderson.

The TED Prize is designed to leverage the TED community's exceptional array of talent and resources. It has been awarded annually to three exceptional individuals who each receive $100,000 and, much more important, the granting of “One Wish to Change the World.” These wishes have led to collaborative initiatives with far-reaching impact.

Oliver's award, the fifth anniversary of the TED Prize, also marks a shift from three annual TED Prizes winners to one prize per year. When the Prize began five years ago, the TED Prize team envisioned supporting projects that could be completed in 12 months, but winners dreamed up wishes more powerful than could have been imagined or realized within a single year. There are currently 15 TED Prize projects, and at least half of them still require TED's active engagement.

With the announcement of a single TED Prize, organizers are increasing the capacity to facilitate wide-ranging public efforts associated with previously announced Prize winning wishes – many of which can create positive ripple effects for years to come. These include:

Karen Armstrong's 2009 TED Prize wish for the creation of the Charter for Compassion, which launched last month: http://charterforcompassion.org/

* Sylvia Earle's campaign for marine protected areas: http://www.tedprize.org/sylvia-earle/

* Jill Tarter's plan to make SETI data publicly available so that millions can join the search for extra-terrestrial intelligence: http://www.tedprize.org/jill-tarter/

* Jose Antonio Abreu's dream to see his visionary El Sistema music program flourish in America via a Fellows program: http://elsistemausa.org/

* Neil Turok's Next Einstein project: http://www.nexteinstein.org/

* Cameron Sinclair's Open Architecture Network: http://www.openarchitecturenetwork.org/

* Dave Eggers' OnceUponASchool: http://onceuponaschool.org/

* E.O. Wilson's Encyclopedia of Life: http://www.eol.org/

“This is a classic case of less is more. By focusing the community's efforts, we'll end up with even greater achievement. We're investing more than ever in our TED Prize efforts and are truly proud of all that is being delivered by members of the TED community. This change will be a catalyst to take our unique mass-collaboration endeavor to a new level,” says Anderson.

Jamie Oliver will unveil his “wish to change the world” wish on February 10 at TED2010 and the global TED Community will work to make it come true. For more information on the TED Prize, please visit www.tedprize.org.

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, granting an exceptional individual a wish to change the world and the opportunity to put their wish into action; TEDx , which offers individuals or groups a way to host local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Follow TED on Twitter, twitter.com/TEDTalks, or on Facebook, facebook.com/TED

TED2010, “What the World Needs Now,” will be held Feb. 9-13, 2010, in Long Beach, California, with TEDActive, a simulcast conference of TED2010, in Palm Springs, California. TEDGlobal 2010, “And Now the Good News,” will be held July 13-16, 2010, in Oxford, UK.

About the Author: Laura Galloway works for the Galloway Media Group


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