""I set out to design a range that I would be genuinely happy to have and use in my own kitchen. Every tool has a splash of cornflower blue, and is meant to be shown off rather than hidden away in cupboards. They are really easy to use and I can't wait for people to try them, as I truly believe they will help busy families get more fresh food on the table every day. I really feel we've struck gold with these new tools."JAMIE OLIVER