Cupcake Jemma

Cupcake JemmaJemma Wilson was a latecomer to the baking scene having studied graphic design before deciding her calling lay elsewhere.

She is now a London based creator of artistic and delicious cakes and cupcakes which she sells from her hugely successful Crumbs & Doilies bakery.

With her creative and easy to follow recipes, Jemma appeals to both the keen and amateur baker and has a growing YouTube community to prove it.

Her debut FoodTube book – The Cake Book – was launched earlier this year full of essential decorating tips and tutorials on how to achieve the perfect bake.