Get The FACTS From Food Revolution Day 2012Fri 01 Feb 2013
Story by The Food Revolution Day Team
A collaborative effort between Jamie’s charities the Jamie Oliver Food Foundation (US) and the Better Food Foundation (UK) and in partnership with our friends at The Good Foundation (AU),our first ever global day of action, Food Revolution Day, took place on May 19 2012. Our aim was to unify our message and get people all over the world talking about real food and food education through events and dinner parties with family and friends, in schools and at work and within the wider community.
Amazingly with just a 6 week lead in, over 1,000 events took place in 664 cities across 62 countries! Check out this Pinterest board jam packed with footage.
Food education class in Java, Indonesia. Photos by Monchichi Photography & Turida Wijaya
Events spanned from Jeddah to Santiago, San Francisco to Hong Kong, and Budapest to Nairobi, through activities including community potlucks, cooking demonstrations, recipe swaps, food education sessions, traditional food celebrations, cooking classes and market tours. Check out this article to see some of the highlights.
Together we launched something really special.
With a reach of over 14.6 million through social media @FoodRev was the third most mentioned user on Twitter globally on Food Revolution Day, May 19.
Celebrities stepped up to add their voice including Joe Jonas, Stephen Fry, Sarah Brown, Ashton Kutcher, Gwyneth Paltrow, Adrian Grenier, Alyssa Milano and Richard Branson.
Organizations including Google, Virgin Unite, Zynga, Global Changemakers, One Young World and Penguin joined forces to activate their staff, networks, host in-office events and spread the word. It was a united day of positivity in ways to harness the best of our food environments.
Where the funds went
Although the main aim of Food Revolution Day 2012 was to raise awareness, the secondary element was fundraising through these local events and dinner parties.
100% of funds raised went directly to Jamie’s food education projects in the UK, US and Australia.
In the UK Jamie’s Kitchen Garden Project teamed up with Abel & Cole to launch The Food Education Box with 25 schools. In the US the Jamie Oliver Food Foundation teamed up with Boys and Girls Club’s in New York and Los Angeles to launch the Learn Your Fruits & Vegetables program. Schools and clubs taking part in these programs receive Jamie Oliver recipe cards, lesson suggestions and fun facts. Check out our FREE UK taster pack and FREE US taster pack and visit our Pinterest board to see updates and photographs from these classes in action.
In Australia, funds went towards delivering food education classes at Jamie’s Ministry of Food in Ipswich, Queensland, run in partnership with The Good Foundation.
Voluntary Food Revolution Ambassadors
Another great success from Food Revolution Day was our global voluntary Food Revolution Ambassador program which we launched to continue the movement and to get the Food Revolution started in even more communities across the world.
We currently have over 450 Food Revolution Ambassadors in 68 countries around the world!
Our voluntary Food Revolution Ambassadors play a leadership role in connecting individuals, schools, businesses and organisations at a local level to ensure their collective voice is being heard. They are the ones on the ground in their communities, working tirelessly for real change and are integral to growing the Food Revolution from the ground up, within the communities who need it the most. See our full list of ambassadors here, and if you are interested in applying to become one you can do so here.
“I am a currently a Home Economics teacher teaching in a Secondary School in Singapore. I will like to see our next generation being healthy and active by understanding how to eat a balanced diet and also able to have the choice of healthy food served in the school canteen. As I feel that education is the most powerful tool to ensure our children and teenagers developed healthy eating habits, I am in the best position to promote and this is why I volunteer for the Food Revolution.”
- Chiew Inn Ong from Singapore
The amazing participation in Food Revolution Day 2012 showed us the power of one day to rally volunteers, schools, individuals, families, organizations and students in support of great, local food, reinvigorating the transfer of skills, knowledge and resources.
The Food Revolution Day 2013 website will be re-launching soon so that you can get involved, register your event, add your favorite recipes and share your Food Revolution videos.
Be sure to join us again on May 17 for Food Revolution Day 2013, we want everyone to get cooking, supporting local, great food and help us shine a light on how essential food skills are and the need for better food education.
The Food Revolution Day Team
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