Jamie's Foundation In America And It's Global ImpactThu 28 Nov 2013
Story by The Jamie Oliver Food Foundation (USA) Team
Since Jamie’s TED prize win in 2010 for his wish to "create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity”, leading to the establishment of his 501c3 non-profit, the Jamie Oliver Food Foundation (USA) and alongside 2 seasons of the Emmy award winning ABC series Jamie Oliver’s Food Revolution, a lot has happened - here’s a recap!
In 3 years the foundation has established food education programs for schools and after-school clubs, communities and businesses bringing back cooking skills and food knowledge to 10,000 children across America and over 2,000 adults in California.
The newest food education program in development is for corporates and universities. Designed to improve the health, happiness and productivity of company employees and students through hands-on cooking classes and engaging food knowledge, the foundation aims to effect life changing results to last a lifetime and kick-start better health and wellness policies and practice.
Alongside the programs, the foundation raises awareness of the state of the food system, and through its campaigning has seen Pink Slime removed from McDonalds, Burger King and Taco Bell; flavored milk, chicken nuggets and hot dogs removed from school meals in the LA Unified School District, impacting 650,000 kids; and seen more fruits and vegetables, reduced fat and sodium and increased whole-grains applied to national school meal regulations. It is through meaningful partnerships and workgroups that the foundation is able to unify its work for bigger impact and through social media that it has amplified a trusted voice with a reach of over 1.8 million.
The foundation has 788 voluntary ambassadors globally across 88 countries - 40% are in the USA with 320 ambassadors across 47 states - all helping to grow the real food movement year-round and expand Food Revolution Day annually. Food Revolution Day provides a platform for children, families, foodies, change-makers and organizations to come together and educate and inspire the next generation of consumers to demand more from food systems, producers and governments.
The goal of this work is to change habits, food systems and environments sustainably through food education programs and awareness raising campaigns that will actively affect the increasing epidemic of diet related disease.
The Jamie Oliver Food Foundation (USA) Team
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