#adenough campaign

Our jargon-free guide to completing the government survey

Big news. You said you’d #AdEnough, and the UK government is listening.

As part of its strategy to address child obesity, the government is considering a 9pm watershed on junk food across all the media kids see (including on TV and online).

This is an unmissable chance to have a positive impact on kids’ everyday food choices.

THIS IS A CHANCE TO HAVE YOUR SAY

Evidence shows that these ads make kids eat more. By filling in this consultation we can make a positive impact on our kids’ food choices, and give healthy food a bigger voice.

HOW?

Complete this government survey, to tell them what you think. It shouldn’t take too long at all with our easy guide!

OR: if you really don’t have time, you can email your opinion to childhood.obesity@dhsc.gov.uk

 

PLUS, WE’RE HERE TO GUIDE YOU THROUGH THE JARGON

IN 5 SIMPLE STEPS:

It’s not the most user-friendly survey, so here’s our 5-step guide. This is our view – you can of course say whatever you like – and you don’t have to answer every question.

First, fill in your personal details

Easy peasy. We’ll leave that to you!

  1. Media in scope

Q: Do you think that we need additional advertising restrictions?

A: Yes!

  1. Food and drink in scope

Q; Do you agree with the definition of what junk food actually is?

A: Yes!

  1. Broadcast consultation options

Q: Which option do you prefer – ranging from a 9pm watershed to no action at all?

A: Option 1

You can scroll down and explain your answer. Here’s why we support option 1:

  • Advertising is really powerful, why else would companies spend billions on it?
  • In 2017 it was estimated that kids were exposed to 3.6 billion junk food ads on TV
  • 70% of the public want a 9pm watershed!

[skip the next page – if you like – we won’t get into this level of detail here]

  1. Online consultation options

Q: What needs to happen on the internet – ranging from a 9pm watershed to no action at all?

A: Option 1

You can scroll down and explain your answer. Here’s why we support option 1:

  • In 2017 experts estimated kids had seen 700 million ads for junk food online
  • Parents need clarity about what kids are seeing online

[skip the next page – if you like]

  1. Implementation and next steps

Q: Should the watershed happen across the board, at the same time?

A: Yes! That’s a no brainer for us. Clear for parents and a level playing field.

YOU CAN IGNORE THE REMAINING QUESTIONS!

Simply click through to the end, to submit your response.

Or, answer them if you like, of course.

But just by filling in the first 5 steps, you’ve already made an amazing difference.

Thank you.