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The Food Revolution

The Food Revolution is a movement to reach our goal of halving childhood obesity in the UK by 2030, alongside the young activists at Bite Back 2030. Together we are campaigning for a fairer food system so that every child has access to decent, nutritious food, no matter where they live.

Over the years we’ve campaigned to stop the flood of hidden sugars in products aimed at kids, the bombardment of junk food advertising to kids, and for healthier food in all schools. Find out more about what we're up to below.

The Food Revolution is a movement to reach our goal of halving childhood obesity in the UK by 2030, alongside the young activists at Bite Back 2030. Together we are campaigning for a fairer food system so that every child has access to decent, nutritious food, no matter where they live.

Campaign Win: School Food Standards


We’ve been calling on the Government to enforce the school food standards so that every child is guaranteed a decent, nutritious meal at school – and the Government has listened! Find out more here.

#AdEnough campaign


After our “Love Letter to London” campaign in 2017, Sadiq Khan ended “junk food” ads across Transport for London. A new report shows that it has WORKED, with London households buying 1,000 fewer calories from less healthy products every week! Read more about this here.

Check out Bite Back 2030


Jamie has been working with the young activists at Bite Back 2030, a youth-led charity he co-founded in 2019, to achieve a world where all young people have the opportunity to be healthy, no matter where they live. Find out what Bite Back are up to and how you can get involved here.