Laleh Mohmedi

One day, Melbourne-based mum Laleh Mohmedi transformed her son's spelt pancakes into a lion and posted a picture of it on Facebook. After receiving an overwhelming response from her friends, she decided to create an Instagram account dedicated to all the characters she was starting to make out of food. Gaining over 25,000 followers in just a few months, Jacob's Food Diaries became a huge success. Articles showcasing Laleh’s creations have been featured in The Daily Mail, The Mirror, Time, The Huffington Post and many more, and they’ve appeared on TV shows around the world, including Inside Edition, the Today show USA and the Today show Australia. Brands are also getting on board the phenomenon – to date, Laleh has worked with Disney, Westfield and Wonderful Pistachios on foodie creations for children of all ages.