Adenough campaign

Big news. You said you’d #AdEnough, and the UK government is listening. As part of its strategy to address child obesity, the government is considering a 9pm watershed on junk food across all the media kids see (including on TV and online). This is an unmissable chance to have a positive impact on kids’ everyday […]

AdEnough Consultation

These people and organisations have no vested interests other than the future health of children. You can have your say on junk food advertising by filling in this survey or emailing “Once you cut through all the spin from the advertising and food industry, it’s really simple, isn’t it? If we don’t find effective […]

AdEnough Consultation

The government have opened a ‘consultation’ (a big survey) to find out what we think. So let’s tell them! You can give them your opinion on junk food advertising by filling in their survey or emailing Last year thousands of you covered your eyes to say you’ve #AdEnough of junk food advertising to kids. […]

Veg power, Eat them to defeat them

VEG POWER! The Veg Power fund, supported by Jamie Oliver and Hugh Fearnley-Whittingstall, was set up to help tackle the huge rise in diet-related illness across the UK by encouraging everyone in Britain to eat more veg. WATCH: HOW TO MAKE PERFECT ROASTED VEG The campaign is being funded by a unique alliance of the […]

In 2016 in the UK alone we consumed 679 million litres of high sugar, high caffeine drinks known as “energy drinks”. Described as the fastest growing sector of the soft drink market, they have become a major public health concern and have been subject to both a House of Commons Science and Technology Committee Enquiry (April – December 2018) Read the full article…

“Today is a positive day. I feel it’s really important to credit this much more holistic, multi-pronged, clearer and more convincing childhood obesity strategy. It’s not perfect, but it is underpinned by a big bold target to halve childhood obesity by 2030, and I fully support this in every way. It’s a vast improvement from the first and fills me with a sense of hope.”