Veg power, Eat them to defeat them

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Eat Them To Defeat Them!

March 1, 2019 • In Healthy, Ministry of Food,

Veg Power from the Food Foundation has launched a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more veg. Especially our kids!

VEG POWER!

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The Veg Power fund, supported by Jamie Oliver and Hugh Fearnley-Whittingstall, was set up to help tackle the huge rise in diet-related illness across the UK by encouraging everyone in Britain to eat more veg.

WATCH: HOW TO MAKE PERFECT ROASTED VEG

The campaign is being funded by a unique alliance of the UK’s major food retailers, who are all lining up to support the campaign. Tesco, Iceland, Lidl, Marks & Spencer, Morrisons and Waitrose will all be making donations into the Veg Power fund in order to finance this exciting venture.

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80% of adults and 95% of teenagers do not eat enough vegetables. As veggies are low in fat and sugar and high in fibre and nutrients, consuming more veg every day is a vital element of eating more healthily, and will play a part in tackling the UK’s obesity crisis.

So, use the hashtag #EatThemToDefeatThem across social media to show how you’re helping to tackle those veggies!

Find out more about Veg Power here.

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