Story by Noella Dixon

Global parenting retailer, Mothercare, is delighted to announce an exclusive collaboration with Jools Oliver.

Launching in both UK and international stores from 17th August 2012, the new collection will include nursery bedding and accessories, newborn and children’s clothing aimed at babies and children from 0 to 5 years, and original gifts suitable from birth to 3 years. The new collection features a unique mix of high quality, affordable pieces with an eclectic and timeless look and feel that reflects Jools’ love of nostalgic yet modern collectables.

Alan Parker, Mothercare Executive Chairman says, “We are delighted to announce a new creative partnership with Jools Oliver, well-respected mum and children’s author.  For the past 50 years Mothercare has stood for a modern approach to traditional family values and we believe this complements all that Jools Oliver stands for.  The new range offers exceptional quality and affordable style and reflects what our customers tell us they want from the Mothercare brand.”

Jools Oliver comments, “I have such a passion for the design of children’s clothes, so to have this opportunity to work with Mothercare is just amazing. My mother dressed us in Mothercare clothes as I have with my children, so Mothercare has always been part of my life. My designs combine both quirky and classic style inspired by my childhood memories. The collection features nostalgic, classic pieces, sprinkled with unique touches and playful attention to detail. The entire collection has been lovingly put together and accessibly priced for parents. I can’t wait to launch it.”

About Mothercare:
Mothercare is a global retailer that has been caring for parents for 50 years.  With over 1300 stores in 60 countries including Early Learning Centre stores, Mothercare is loved and trusted by families across the world. Mothercare provides parents and parents-to-be with everything they need in one place, offering great quality and innovative products, from pregnancy to 8 years. Mothercare believes the difference is in the detail: using fifty years of specialist insight to select a wide range of products that have a compelling mix of strong design and exceptional quality – all at great prices. In addition, Mothercare is committed to providing parents with reliable information, help and advice in matters surrounding parenting and early years care through its stores and websites www.mothercare.com, www.gurgle.com and www.elc.co.uk.

About Jools Oliver: Jools Oliver is mother to four children Poppy, Daisy, Petal and Buddy and is married to Jamie Oliver. Read Jool's blog here.

For all press enquiries, please contact Noella Dixon in the Mothercare press office on 01923 694910 / 07917 030 700 alternatively send and e-mail to noella.dixon@mothercare.co.uk or press.office@mothercare.co.uk


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