Story by Chloe Smee

Jamie at Home was launched in March 2009, to sell the gorgeous Jme collection. The business is direct selling which is the perfect format, combining Jamie’s love of beautiful products, inspiring people to get in the kitchen and bringing people together in the home. Jamie at Home has gone from strength to strength, providing a viable business opportunity for it’s 2,700 plus Jamie at Home Consultants. On Wednesday 21st April, to celebrate their incredible success so far, Jamie at Home held a special seminar day for the Jamie at Home Managers. This motivated team hold parties to sell the product themselves, and also look after their own team of Consultants.

As well as recognising the achievements of top performers, and announcing the destination of the first Jamie at Home trip (to St Lucia!), the new summer range of Jme products was also launched at the seminar. Around 140 Jamie at Home Managers made it to the special day, which was held at the Distribution & Service centre in Eastleigh. They came from far and wide to be among the very first in the country to see the much-awaited summer collection. There was no stopping this determined bunch, desperate to see the summer range, even an erupting volcano couldn’t keep them away! With all flights in and out of the UK grounded the team of Managers from Ireland were forced to make the long journey by road after securing the last few seats on the ferry. The Scottish Managers who were due to fly down for the seminar, were determined not to miss out either as they joined the day’s proceedings….via video link!

From tools for the barbecue to beautiful bakeware the new Jme summer collection caused quite a stir and everyone was excited to finally see the range. Always on the lookout for new talent, Jamie has worked in collaboration with up and coming designers and makers from Britain and beyond to create his bespoke range of Jme products. From New York potters to East End illustrators, Jamie loves finding like-minded people who share his passion and creativity. And if the reaction at the latest launch was anything to go by it seems Jamie and his creative team have done it again, with this sizzling summer range. Serveware, storage and even seasoning products, are simply stylish. Glassware, graters and griddle pans – gorgeous products all designed with usability, practicality and durability in mind.
The Jme range seems to have summer all sewn up, they’ve added to the kitchen and dining favourites and introduced new fragrances to the heavenly Scent & Savour range, plus updated the kids collection with some great ideas to get kids cooking and gardening. There’s even a brand new outdoor collection with outdoor candles and ice buckets to get your garden in the party mood, not to mention lots of green-fingered accessories plus barbecue equipment to set you up for summer entertaining.

About the author: Chloe Smee is the Communications Co-ordinator for Jamie at Home

To find out more about opportunities at Jamie at Home or to book a party call 0844 871 2010 or visit

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