Story by Natalie from Taste PR

Brave new food revolution celebrates the creative force behind Britain’s food scene

This month welcomes the food and drink world’s answer to ‘The Turner Prize’ – The Young British Foodie awards (The YBF’s). As opposed to celebrating your usual ‘best restaurant’, ‘best bar’ awards we are so familiar with, the YBF’s is scouting every pocket of Britain, toembrace the new culinary personalities breaking boundaries in the food and drink world. With support from culinary geniuses and hottest talent on the scene including Nuno Mendes, Bompas and Parr and Tony Conigliaro, the YBFs are already being referred to as the big boy leaders of an impressive foodie movement. Lily Vanilli, one of the YBF co-founders and artisan baker says, “The YBFs is about creating a food revolution to celebrate and appreciate the unsung foodie heroes in Britain. We encourage everyone who likes food to recognise themselves as a YBF.”
#IamaYBF social media campaign will kick off in the next month and welcomes all individual with a passion for food and drink to get involved.

In their nationwide search across Britain, the YBF awards invites people to enter its seven brave new categories:
“¢ The Rising Star of Mixology, judged by Tony C, Nick Strangewayand James Chase
“¢ The Mobile Mover and Shaker, judged by Petra Barran and Tom Adams
“¢ Best food experience artist, judged Bompas and Parr and Alexa Perrin
“¢ New best alchemist of the oven, judged by Lily Vanilli and Daniel Stevens
“¢ Charcuterie personality, judged by Yianna Papoutsis
“¢ Coffee King or Queen, judged by Gwilym Davies, Tim Styles and Marco Arrigo
“¢ Most irreverent young chef, judged by the brilliant Nuno Mendes, Marina O’Loughlin and Ms Marmite Lover
“¢ Honorary YBF, judged by The YBF Founders

Anyone can apply and the YBFs welcome food and drink lovers who act on their passion and who believe they encompass the YBF spirit of originality and passion. The YBF can be a seriously good DIY charcuterie-maker or baker in their flat, as much as a pro in the kitchen; home-grown talent is welcome. As long as your creative project fits into one of the seven categories you’re in!
Winners will get to show-off their skills on the Awards evenings at an ‘exhibition’ to herald this new movement and will be rewarded with a cash prize of £1,000. The YBFs have been created by three foodie pioneers who believe there is a new movement that is making food and drink the new art. Food and Drink Editor on The Metro, Chloe Scott, Creative baker and founder of Lily Vanilli – Lily Jones, and Amy Thorne of TASTE PR.

The Awards are open to anyone with proven culinary talent and entry date closes in February 2012. Visit www.the-ybfs.com for entry details.

Note To Editors:
Please contact natalie@taste-pr.com/ maz@taste-pr.com for further details – 0207 242 2844


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