Naked Wines has produced an award-winning crowd-blended wine through an online tasting.
In a unique experiment, a panel of UK wine drinkers blended an award-winning Prosecco during an online wine tasting with the winemaker, funded by online UK retailer Naked Wines.
Naked Wines, which Jamie actively endorses, sent a case of shortlisted tank samples to a panel of their most interactive customers, which under the guidance of Italian producer Paolo Sacchetto, made various different blends from the comfort of their own homes – before putting them to the vote.
The chosen blend, Sacchetto Paradiso Prosecco NV, went on to win medals at this year’s Decanter World Wine Awards, the IWC and the IWSC (the top three wine competitions in the UK) – and is also receiving rave reviews from Naked Wines’ customers.
Barry Wright, one of the Naked Wines’ customers who helped blend the wine, explained:
“It’s not every day you get the chance to directly influence the outcome of a wine, especially sat in your living room thousands of miles from the vineyard! I’ve been lucky enough to help scout wines for Naked Wines at trade tastings and on buying trips, but having a say in the actual winemaking process takes it one step further. I had my fingers crossed it would go down well, so I’m delighted to read all the reviews on the website – and the medals are an added bonus.”
The Prosecco, which is exclusive to Naked Wines in the UK and retails for £8.99 to members, was also named and had its label designed by a customer too – via a Facebook competition.
Andrew Till, the winner, added: “I absolutely love wine, so to name a wine and design the label makes me enormously proud, particularly as it’s one of Paolo’s; a winemaker from whom my wife and I have enjoyed countless bottles.
I think a wine label can be an extremely important part of the whole experience: it sets the tone, the expectations and can go some way to showing the personality of the wine. To that end, I hope my label (and name) does Paolo’s Prosecco justice and I’d like to thank him – and Naked Wines – very much for this opportunity. Salute!”
Naked Wines’ CEO Rowan Gormely concluded: “It’s proved a really successful experiment and one that we’d like to repeat. We’ve always involved customers in the buying and selection process – as they’re the guys that’ll be handing over their hard-earned cash and drinking it – but the blending element makes it all the more fun and keeps the winemaker on their toes!”
Since going on sale the wine has become the highest-rated fizz on the Naked Wines’ website, out of eleven other fizzes, including Champagne. To find out more, or to chat to the winemaker, visit www.nakedwines.com/paradiso.